Joe Alexander dominated bareback riding like no other cowboy has to date. His five consecutive world titles and two regular season championships in the 1970s remain a PRCA record. Alexander, born Nov. 4, 1943, in Jackson Hole, Wyo., was a natural athlete. Ranch-raised near Cora in western Wyoming, he competed in college rodeo, winning the National Intercollegiate Rodeo Association’s title in 1966. Alexander entered about 85 rodeos a year, well below the 100-plus events of most full-time contestants of his era. He set the bareback riding world record in 1974 with a 93-point ride on Beutler Brothers & Cervi’s Marlboro in Cheyenne, Wyo. This mark stood until October 2002 when Wes Stevenson rode Kesler Rodeo’s Cover Girl for 94 points during the Wrangler Tour Finale in Dallas.